23
Apr

This Campaign by Sheba Wants to Help Put Cat Lovers Back to Sleep

Cat lovers: Suffering from those pesky midnight disturbances from your furry friends trying to curl up close, but disturbing your sleep in the process? Pet-food brand Sheba wants to address that problem with a campaign meant to give owners the support they need from sleep scientists. Using proven sleep strategies, “4am Stories” was created by… We are Associated with Mera …

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23
Apr

O2 Business Campaign Highlights Support for SMBs to Navigate Business Recovery

With the British economy starting to recover from the effects of the pandemic, O2 Business has released a multimillion-dollar campaign that reaches out to small- to medium-sized businesses, or SMBs. Alongside creative from VCCP, the “Record Store” TV ad features Ted trying to keep his shop open and dealing with a business climate in flux…. We are Associated with Mera …

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23
Apr

L’Oreal Names New Chief Digital Officer as Lubomira Rochet Joins Investment Firm

L’Oreal has named Asmita Dubey as its new chief digital officer, with previous chief digital officer Lubomira Rochet set to move to the JAB Partnership, a holding company that owns several consumer-focused brands, including the largest shareholding in rival cosmetics company Coty Inc. Dubey will take up the post immediately after serving as L’Oreal’s chief… We are Associated with Mera …

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23
Apr

Animated KP Nuts Campaign to Raise Relevance of Brand to Younger Consumers

Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience. Created by St Luke’s, the animated “KPow!” campaign is anchored by two TV ads, one entitled “Traffic,” which highlights the impact of KP’s salt and vinegar variety, and another called “Office,” highlighting the Spicy Chilli flavor…. We are Associated with Mera …

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23
Apr

Grey Goose Blooms With Vibrant Debut of a New Line of Infused Vodkas

A new vodka is hitting the shelves, with the help of a gorgeous film that promises springtime in a bottle. Legacy spirit brand Grey Goose has announced the arrival of Essences, a line of vodkas infused with real fruit and botanical essence. The collection includes three new flavors: strawberry and lemongrass; white peach and rosemary;… We are Associated with Mera …

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23
Apr

‘A nod to resilience’: O2 Business campaign spotlights owners getting back to normal

A new TV spot from O2 business heralds the work of businesses across the country as lockdowns come to an end. Allie Lawson, head of brand and marcomms, explains the strategy behind the ad. O2 Business has rolled out a multi-million-pound campaign as a nod to the resilience of business owners large and small over the past year as they …

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23
Apr

5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

In 2021, consumers expect ads and marketing initiatives to be tailored to their individual needs. According to Accenture, 91% of customers are more likely to shop with a brand that provides personalized recommendations and offers. What is the best way to get to know your customer? You have to get personal. If companies want to… We are Associated with Mera …

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23
Apr

How to Build Video Messages That Travel Everywhere

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of Ad-Lib.io, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time. I just got back from… We are Associated with Mera …

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23
Apr

Amid Super League civil war, did the social media racism blackouts have any effect?

Amid the Super League Civil war, you’d be forgiven for forgetting some clubs were taking a principled stance against racism in football. Sam Shave, head of business development at thinkBeyond, reflects on the impact.  Last week, Swansea City made a bold statement by holding a week-long social media blackout. This was enforced because of the constant stream of racist abuse …

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23
Apr

Can Snap’s investment in ad solutions help it weather Apple’s incoming privacy changes?

Snap’s Q1 results have shown an ad company in rude health. The business posted revenue of $770m – up 66% year-on-year – and attributed much of that growth to the maturation of its higher margin ad options. It also tacitly acknowledged that it enjoyed a much more certain first quarter as Apple’s expected changes slipped later into the year, now launching next week.  …

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