23
Apr

5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

In 2021, consumers expect ads and marketing initiatives to be tailored to their individual needs. According to Accenture, 91% of customers are more likely to shop with a brand that provides personalized recommendations and offers. What is the best way to get to know your customer? You have to get personal. If companies want to… We are Associated with Mera …

Read More0
23
Apr

How to Build Video Messages That Travel Everywhere

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of Ad-Lib.io, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time. I just got back from… We are Associated with Mera …

Read More0
23
Apr

Amid Super League civil war, did the social media racism blackouts have any effect?

Amid the Super League Civil war, you’d be forgiven for forgetting some clubs were taking a principled stance against racism in football. Sam Shave, head of business development at thinkBeyond, reflects on the impact.  Last week, Swansea City made a bold statement by holding a week-long social media blackout. This was enforced because of the constant stream of racist abuse …

Read More0
23
Apr

Can Snap’s investment in ad solutions help it weather Apple’s incoming privacy changes?

Snap’s Q1 results have shown an ad company in rude health. The business posted revenue of $770m – up 66% year-on-year – and attributed much of that growth to the maturation of its higher margin ad options. It also tacitly acknowledged that it enjoyed a much more certain first quarter as Apple’s expected changes slipped later into the year, now launching next week.  …

Read More0
23
Apr

Business on the Move, featuring Publicis, KFC and NatWest

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Publicis Groupe, KFC, …

Read More0
23
Apr

Affirm to Buy Returnly for $300 Million as Ecommerce Returns Spike During the Pandemic

Installment payment platform Affirm announced it is acquiring retail credit service Returnly for $300 million as ecommerce returns surge during the pandemic. The deal will give Affirm access to the more than 1,800 merchants that have signed onto Returnly, which simplifies returns processing for retailers by offering customers instant store credit before an item is… We are Associated with Mera …

Read More0
23
Apr

Nerf Introduces Its New Chief TikTok Officer

Imagine having the company behind something that you’re passionate enough about to create content on your own recognize those efforts and provide you with an even bigger, official platform. Sophie Jamison doesn’t have to imagine, as Nerf parent Hasbro just made it a reality for her. Jamison, whose TikTok handle is @Nerfers101, beat out over… We are Associated with Mera …

Read More0
23
Apr

Here’s the dirt on ‘clean’ v ‘science-based’ beauty products

With Covergirl and other major brands entering the fray, the ‘clean‘ beauty revolution shows no sign of slowing. But with no universal definitions for buzzwords like ‘clean‘ or ‘natural‘ – and a crop of new brands claiming their products are ‘science-based‘ – what should we make of it all? Here’s what you need to know about these explosive categories as well as what’s …

Read More0
23
Apr

Here’s the dirt on ‘clean’ vs ‘science-based’ beauty products

With Covergirl and other major brands entering the fray, the ‘clean‘ beauty revolution shows no sign of slowing. But with no universal definitions for buzzwords like ‘clean‘ or ‘natural‘ – and a crop of new brands claiming their products are ‘science-based‘ – what should we make of it all? Here’s what you need to know about these explosive categories as well as what’s …

Read More0
23
Apr

The minds behind the Moldy Whopper: ‘The culture of awards doesn’t impact our work’

David Agency is well versed in winning awards. It ranked joint-sixth most-awarded agency worldwide in this year’s World Creative Rankings and second in the US. After a quieter award year thanks to the pandemic, its executive creative directors reflect on why they’ve never seen awards as the goal but a consequence of doing great work.  The culture of awards doesn’t …

Read More0