23
Apr

Amid Super League civil war, did the social media racism blackouts have any effect?

Amid the Super League Civil war, you’d be forgiven for forgetting some clubs were taking a principled stance against racism in football. Sam Shave, head of business development at thinkBeyond, reflects on the impact.  Last week, Swansea City made a bold statement by holding a week-long social media blackout. This was enforced because of the constant stream of racist abuse …

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23
Apr

Affirm to Buy Returnly for $300 Million as Ecommerce Returns Spike During the Pandemic

Installment payment platform Affirm announced it is acquiring retail credit service Returnly for $300 million as ecommerce returns surge during the pandemic. The deal will give Affirm access to the more than 1,800 merchants that have signed onto Returnly, which simplifies returns processing for retailers by offering customers instant store credit before an item is… We are Associated with Mera …

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23
Apr

Business on the Move, featuring Publicis, KFC and NatWest

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Publicis Groupe, KFC, …

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23
Apr

Nerf Introduces Its New Chief TikTok Officer

Imagine having the company behind something that you’re passionate enough about to create content on your own recognize those efforts and provide you with an even bigger, official platform. Sophie Jamison doesn’t have to imagine, as Nerf parent Hasbro just made it a reality for her. Jamison, whose TikTok handle is @Nerfers101, beat out over… We are Associated with Mera …

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23
Apr

Here’s the dirt on ‘clean’ v ‘science-based’ beauty products

With Covergirl and other major brands entering the fray, the ‘clean‘ beauty revolution shows no sign of slowing. But with no universal definitions for buzzwords like ‘clean‘ or ‘natural‘ – and a crop of new brands claiming their products are ‘science-based‘ – what should we make of it all? Here’s what you need to know about these explosive categories as well as what’s …

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23
Apr

The minds behind the Moldy Whopper: ‘The culture of awards doesn’t impact our work’

David Agency is well versed in winning awards. It ranked joint-sixth most-awarded agency worldwide in this year’s World Creative Rankings and second in the US. After a quieter award year thanks to the pandemic, its executive creative directors reflect on why they’ve never seen awards as the goal but a consequence of doing great work.  The culture of awards doesn’t …

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23
Apr

Baggl’s bartering marketplace gives UK businesses a competitive edge

Baggl, an innovative business-to-business (B2B) online marketplace, has launched its first ever marketing campaign encouraging businesses ‘not to be beaten by Covid-19’. With a refreshed website and captivating Covid-19-themed mobile app game, ‘Virus Slayer’, the campaign aims to raise awareness of the marketplace which helps UK businesses boost revenue by bartering goods or services with larger brands. Baggl has partnered …

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23
Apr

OOH Moves Today —62 Moves

all the people moves including new hires, promotions, board appointments, in Billboards, Brands, Agency, OOH planning a We are Associated with Mera Hoardings for Outdoor advertising online booking technology will boost up our services. We are stepping a stone in India with the Hands of Merahoardings to expand our all over India. our Association will ensure all the people moves …

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23
Apr

Dallas – Ft. Worth  —Top OOH Spenders

the government sector was a big spender in 2020, with the Polaris Project and Texas State Lottery We are Associated with Mera Hoardings for Outdoor advertising online booking technology will boost up our services. We are stepping a stone in India with the Hands of Merahoardings to expand our all over India. our Association will ensure the government sector was a big spender in 2020, with the Polaris …

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23
Apr

Camillus partners with Park Outdoor

a dormant municipal parcel and help turn it into an aesthetically pleasing We are Associated with Mera Hoardings for Outdoor advertising online booking technology will boost up our services. We are stepping a stone in India with the Hands of Merahoardings to expand our all over India. our Association will ensure a dormant municipal parcel and help turn it into an aesthetically pleasing

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