14
Oct

10 Early Takeaways From Prime Day 2020

Key Insights Amazon hasn’t offered discounts on gift guide items–toys included As in years past, Echo devices are hot DNA testing kits are also popular, but with a twist. After a three-month delay, Amazon’s mid-summer, turned early fall, sales bonanza is finally underway, assuming a new title as the unofficial start of the holiday season…. We are Associated with Mera …

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14
Oct

Kraft Mac & Cheese Erases ‘Send Noods’ Campaign From Its Social Media Following Criticism

All traces of Kraft Mac & Cheese’s tongue-in-cheek “Send Noods” campaign that debuted last week in time for National Noodle Day have been erased from the brand’s social media channels as a result of backlash the brand received. The campaign, created by recently founded agency Mischief, asked people to send comfort food in the form… We are Associated with Mera …

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13
Oct

Kristen Bell Stars in Delightfully Funny and Relatable Ad for Her Own CBD Skincare Brand

Modern parenting involves watching kids TV shows on repeat, stepping on Lego bricks and trying not to lose your shit while juggling the stresses of keeping small humans alive. At least that what it does in Wieden+Kennedy’s latest spot for CBD skincare product Happy Dance, a new brand co-founded by the actress Kristen Bell and… We are Associated with Mera …

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13
Oct

Traffic peaks for publishers hindered by brands’ short-term planning

A shift to short-term planning The state of the industry poll found 37% of publishers are confident that commissions will hold up over the holiday period, but 62% voiced concerns that short-term planning is becoming more entrenched. 43% of publishers also reported a dip in campaign spending and 37% have found that they are required to be more responsive to fit …

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13
Oct

Is new thinking in short supply? CMOs base Covid-19 response on previous crises

Predicated by Covid-19, most major global markets are facing a downturn and consumer confidence has hit an all-time low. But even as chief marketers attempt to help their businesses survive the pandemic, a new report warns that old thinking may only hold brands back. Dentsu’s annual report has analysed how marketers are navigating a new kind of recovery. Incorporating the …

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13
Oct

What this brand is doing to take a firm hold of the rental goods market

Rebranding a company is rarely easy, and that task can be made even more difficult when you are also trying to change perceptions of the category within which you operate. But then to do that in an economy already been buffeted by COVID-19 lockdowns and a looming recession? We are Associated with Mera Hoardings for Outdoor advertising online booking technology …

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13
Oct

Problem Solved #24: Mars' neuroscientist explains the two-second online engagement rule

To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving …

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13
Oct

Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way

The buzz about 5G–what it is, what it means and how to get it, has been the talk of the town in tech for months now. The major mobile carriers have all incorporated educational content into their ads to help consumers better understand what 5G can mean for their daily lives, and how each brand’s… We are Associated with Mera …

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13
Oct

How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

For Cuts Clothing–a maker of T-shirts, polos and sweatshirts–the bubble created by the National Basketball Association in Orlando for the league’s playoffs proved to be the ideal environment for the brand to spread the gospel about the quality of its clothing. Heading into the tournament, the likes of Pat Connaughton of the Milwaukee Bucks and… We are Associated with Mera …

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13
Oct

Even Without Live Sports, State Farm Stuck With TV During the Pandemic

The rescheduling of professional sports in the spring due to Covid-19 brought fans a cornucopia of content in the last several weeks: the NHL’s Stanley Cup was finally awarded in late September, the NBA Championship came three months late in early October, and the culmination of Major League Baseball’s shortened run coincides with the first… We are Associated with Mera …

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