19
Oct

Pharma going virtual due to Covid-19

The majority of industries in the world have been affected by the pandemic, including the pharmaceutical sector. As countries shut down borders, quarantines were put in place and movement restrictions became a part of daily life, where people, companies and employees had to adapt to a ‘new normal’. Core to the pharmaceutical industry are in-person meetings with doctors, in-lab clinical …

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19
Oct

Clarity begins at home: how brands adapting to our at-home habits

As restrictions tighten across the country, any lingering belief that our lives might return to a pre-pandemic normality has now been dispelled. Despite different restrictions occurring in different parts of the country, the upshot is the same – customers have reset their lives to be based more around their homes. Smart brands have adapted to survive and thrive in responding …

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19
Oct

One in four Brits don’t realise the internet is funded by advertising

Ignorance of advertising’s role in funding the internet is putting websites at risk, according to a survey of 1,500 Britons carried out by The Trade Desk. A mere 27% understood how the internet was funded with 41% oblivious to advertising’s role in generating revenue for online publishers. Brits are ignorant about advertising The representative survey established that 10% naively believe …

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19
Oct

Channel 4 uses Googlebox ad break to highlight abuse faced by UK customer facing staff

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we explore Channel 4’s strongly-worded ad break in tandem with Nationwide, the Co-op and Network Rail, which illustrates the abuse aimed at customer service staff. The shocking …

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19
Oct

The need for creative problem-solving has never been greater, says Lego marketing lead

Lego is on a global mission to promote creative problem-solving in children. But localising that message has been necessary to make sure it lands with relevance across markets.  The toy brand has rolled out ‘Rebuild the World’ over the course of 2020 after a formal launch last year, a global call to action to inspire children to use their imagination to build …

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19
Oct

Mother launches London indie agency Other to reflect ‘unique times’

What is Other? Mother describes Other as a ‘reflection of these unique times; built around the core values of celebrating curiosity, feeding restless minds and cultivating strong opinions’. The new agency comes straight out of the gate with a strong roster of clients including direct to consumer florists Bloom & Wild; Grundig home appliances; and Jaguar Land Rover’s car rental …

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19
Oct

Online retail in India to see a sharp growth this festive season

Online retail in India has seen a sharp growth in the last few months and will continue to show an upward trend with the festive season around the corner. According to forecast data from Forrester, “year-over-year growth in online retail spending during the festive month will see a growth of 34%.” Growth story After months of flat growth, the festive season …

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19
Oct

Omnicom's John Wren: How to navigate the profound shifts shaping our industry

As part of this week’s Agencies4Growth Festival, we’ve asked some of the brightest minds in marketing to share their views on the role agencies should be playing today. Here, Omnicom chairman and chief exec John Wren explains why agencies must attack digital acceleration, the explosion of e-commerce and the return of mission shopping. With the outbreak of Covid-19, in a …

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19
Oct

Agencies4Growth Festival amps up the solutions

The time for solutions is now. That’s why The Drum is debuting its first ever Agencies4Growth festival, a week-long online event which starts today. We know that agencies provide powerful expertise and ideation, strategy and skills, content creation and creativity — and more. That’s why as part of our new mission — to be the go-to global solutions source — …

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19
Oct

How to navigate the profound shifts shaping our industry

Digital acceleration, the explosion of e-commerce, the return of mission shopping — a great many changes have happened in a short period of time. Omnicom’s John Wren describes how his team is attacking the tasks at hand and positioning itself for the future. With the outbreak of Covid-19, in a matter of months, almost every single person around the world was …

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